Reimagine the world of funeral plans. That was the brief. So that’s what we did.

This was a project that required full investment, from designing the user journey to leading the creative team (internal and external) and strategising our approach to the market. From inception to realisation, working across multiple teams, we launched a product that within months achieved an NPS score of +73 (financial services avg. +44) and was voted the Top Pre-Paid Funeral Plan product on Money Saving Expert.

Illustration: Martha Ratcliff Illustration